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RT: @jennmartinelli I now must officially recommend to all of you… http://bit.ly/JQg4M - Absolutely!

Jenn recently wrote a post titled Why you must read this book recommending 'How We Decide' by Jonah Lehrer.

Here's the comment I left on Jenn's post:

You are doing stupid things everyday and these things are negatively impacting your life in profound ways. If you would like to stop inadvertently ruining your own life, and the lives of the people you know then you should read the book. Hey Jenn, how about a link?

I wanted to take the opportunity to recommend the book again. I've already written a post about this titled 'Read this book: How We Decide by Jonah Lehre'. That post includes links to purchase the book in several different formats (print, eBook, Kindle edition, audio), which I'll report here for your convenience.

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Please read the book 'How We Decide'. I share this world with you and I'm tired of your bad decisions. (Yes I'm talking to you.)

I read a lot. Because I've been involved with IT for well over a decade now, and given that I am genuinely interested in the topic, most of what I read are books about IT, computing, and programming. This isn't to say that I only see value in books about computing and technology related topics. On the contrary, I am continually looking for worthwhile general interest books. I will admit that generally speaking I prefer non-fiction. I prefer my make believe in AV form (e.g. television and the movies). Honestly, I just don't think that it's worth spending the time and mental energy required of a book on yet another arbitrary, artificial story. There is also the problem that fiction is incredibly difficult. Writing a good book is difficult enough. I would argue that writing a good book while inventing a universe of people and places to inhabit the story is so exceedingly difficult as to qualify as something of a superhuman achievement. In other words, I don't read fiction because I'm uninterested and because the vast majority of fiction sucks. (Don't even get me started discussing the problems I have with the movies and TV shows I do watch.)

I'll get to the point. I've recently started reading the book "How We Decide" by Jonah Lehrer. I'm thoroughly impressed with the book and highly recommend it to everyone seeing this post. In fact, I'm going to go as far as to insist everyone whom I know socially read it. Honestly, as soon as I'm done with this I'm sending an email to my list of friends and family with the same links to the book I'll include at the end of this post. (If you consider yourself a friend of mine and you don't get the email, you're not off the hook. This applies to you as well. Pick up a copy and start reading.) I'll answer the two questions that probably occur to you at this point.

1. What's so great about the book?
2. Why I do feel entitled to demand that everyone I know read the book? (What kind of ass am I?)

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